Syng for maria

We cerated this campaign together with DVA and Geelmuyden. Av-og-Til is a Norwegian organization with a mission to reduce the negative consequences of alcohol use in society and create a safe environment for everyone.
This campaign was made to create awareness of how children are affected negatively when an adult has used alcohol. A topic that is particularly relevant in times when families are forced to spend a lot more time at home.

Syng for Maria is an interactive film where you get to experience how a parent’s alcohol consumption affects Maria when you sing lullabies to her. In this campaign we visualise how little it takes before children notice a difference in their parents after drinking.

Experience here:
Client: Av-og-til
Agency: Geelmuyden Kiese
Production company: DVA